Industry
Overview
Everybody Loves Mexican Food
The Mexican food market size has reached over $76 Billion1 and is continuing to grow, over 4.5 billion tacos are eaten every year, and Mexican restaurants are the third most popular menu type. This all translates to one important point: Mexican food is here to stay! Buena Onda is excited to make our mark on the fast-casual industry. There are very few national brands in this space which creates the perfect opening and position for our taco and burrito franchise.
Roughly 53% of Mexican restaurants are considered Full-Service Restaurants (FSR). Quick-Service Restaurants (QSR), like Buena Onda, are increasing in number and creating great growth potential in this space. Our taco franchise is one of the few national brands in our category that has partnered with a James Beard Award-winning Iron Chef. Our use of commissary kitchens allows us to provide fresh food of a quality not often found in fast-casual restaurants, yet it also allows our owners to keep overhead costs down by eliminating the need for large kitchens and sophisticated chefs.
INvestment Tiers
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Traditional Model
Our larger-scale option offers our full menu and is either a free-standing building or located in a strip mall.
- Size: 1,200 sq ft – 2,000 sq ft
- Initial Franchise Fee2: $40k (See Item 5 of the FDD)
- Ongoing Fees: Royalties 6% & Marketing 1% (See Item 6 of the FDD)
- Initial Investment2: $470,900 - $883,500 (See Item 7 of the FDD)
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Non-Traditional Model
This smaller-scale option is often located within another business and sometimes offers a more limited menu. You’ll find these locations in hotels, healthcare facilities, college campuses, airports, malls, government facilities, and more.
- Size: 250 sq ft – 1,000 sq ft
- Initial Franchise Fee2: $25k (See Item 5 of the FDD)
- Ongoing Fees: Royalties 6% & Marketing 1% (See Item 6 of the FDD)
- Initial Investment2: $192,000 - $470,900 (See Item 7 of the FDD)
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Multi-Unit OwnershipBuena Onda offers the opportunity to open multiple taco franchise locations over a specified development schedule in a designated market.
- Additional Units Fee: $15k
- Total Investment2: Varies depending on the number of units developed.
