How Much can I


What to Expect with Our Taco Franchise

  • Good Vibes
    With A Growth Mindset
  • Earth Friendly

    Our fresh, sustainably sourced fish is chosen in partnership with Seafood Watch® and we also support composting and recycling practices.

  • Tasty Deals
    Traditional, non-traditional, and multi-unit franchise opportunities available throughout the northeast.
  • Ease Of Operations
    Utilizing commissaries, we prepare fresh quality ingredients that eliminate the need for large kitchens and sophisticated chefs at your restaurant.
  • Outstanding Training
    & Support
    From location development assistance and initial training to year-round operational support, we have you covered!
  • A Unique Spicy

    Buena Onda is one of the few franchise brands in the fast casual market founded by a James Beard Award-winning Iron Chef.

Our Marketing Support INcludes the Following

Everybody loves Mexican Food

  • $76.7 B
    Mexican Restaurant Industry1
  • #3
    Most Popular Menu Offering
  • 4.5 B
    Yearly Estimate Of Tacos Eaten3
  • $1.5 M

    Average Unit Volume2

steps to Ownership

A typical evaluation and discovery process takes between 6 to 8 weeks. However, we are committed to moving at a pace most suitable for our candidates.

  • STEP 1

    Contact one of our team members for a pre-qualification consultation

    Complete our confidential questionnaire

  • STEP 2

    Introductory call with a Franchise executive

    Begin reviewing Buena Onda Franchise Disclosure Document 

    Participate in a series of agenda-specific calls

  • STEP 3

    Attend Join the Team Day

    Welcome to the Buena Onda family!

  • Our Innovative
  • Starters

    All the crowd pleasers, including guacamole, chips and salsa, smoked tuna dip, quesadillas, nachos, tortilla soup, and more.

  • Fresh Tacos

    From classic favorites to house specialties. Fresh fish, jumbo pacific shrimp, chicken ropa veija, red chile short rib, pork al pastor, or mushrooms & kale.

  • Buena Bowls

    Options include meat, poultry, seafood, and vegetarian.  Adobo chicken, red chile short rib, pork al pastor, mushroom & kale, or grilled shrimp.

  • "K38" Burritos

    Options include adobo chicken, red chile short rib, pork al pastor, mushroom & kale, or grilled shrimp.

  • Beverages
    Alcoholic and non-alcoholic options, including margaritas, beer, sangria, agua frescas, and sodas.

how much does it cost to open a


Type of Expenditure



Initial Franchise Fee



Security Deposit under Lease and Lease Related Payments through First 3 Months of Operations (from the Premises)



Furniture, Fixtures, and Equipment



Leasehold Improvements and Hood System



Professional Fees



Initial Marketing Spend



Travel and Living Expenses While Training






Total Estimated Initial Investment



  • Traditional Model

    Our larger-scale option offers our full menu and is either a free-standing building or located in a strip mall.  

    • Size: 1,200 sq ft – 2,000 sq ft 
    • Initial Franchise Fee2: $40k (See Item 5 of the FDD) 
    • Ongoing Fees: Royalties 6% & Marketing 1% (See Item 6 of the FDD) 
    • Initial Investment2: $470,900 - $883,500 (See Item 7 of the FDD) 
  • Non-Traditional Model

    This smaller-scale option is often located within another business and sometimes offers a more limited menu. You’ll find these locations in hotels, healthcare facilities, college campuses, airports, malls, government facilities, and more. 

    • Size: 250 sq ft – 1,000 sq ft 
    • Initial Franchise Fee2: $25k (See Item 5 of the FDD) 
    • Ongoing Fees: Royalties 6% & Marketing 1% (See Item 6 of the FDD) 
    • Initial Investment2: $192,000 - $470,900 (See Item 7 of the FDD) 
  • Multi-Unit Ownership
    Buena Onda offers the opportunity to open multiple taco franchise locations over a specified development schedule in a designated market.  
    • Additional Units Fee: $15k 
    • Total Investment2: Varies depending on the number of units developed. 

Innovative Menu & Utilization of Commissary Kitchens

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Good vibes to Go

See where we are

Buena Onda has open territories in Pennsylvania and surrounding states. Check out our map to find an opportunity near you!

Frequently asked questions

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If you’ve got questions about our taco franchise, we’re happy to provide you with the answers! It’s important that our new owners feel confident in their decision to franchise with Buena Onda. After all, we’re all about the good vibes, and that includes providing a comprehensive overview of what you can expect with our opportunity. We’ve compiled answers to the most common questions we receive about our taco franchise. Browse through them to learn more about our opportunity, and if you still have lingering questions, don’t hesitate to reach out to our team.

  • How long has Buena Onda been in Business?
    Buena Onda was founded in 2016 by James Beard Award-winning Iron Chef Jose Garces. We started franchising in April of 2021.
  • How much money can I make?
    The Average Unit Volume2 is $1,516,688 in annual sales. Item 19 of the Franchise Disclosure Document (FDD) provides additional details on average gross revenue and operating expenses.
  • What are the financial qualifications to own a Buena Onda franchise?
    A minimum of $175k in liquid capital and a net worth of $600k.
  • What are the general hours of operation of Buena Onda?
    The general hours of operation are 11:00 am – 8:00 pm.
  • How much does it cost to open a Buena Onda?
    The cost of opening a traditional Buena Onda ranges from $470,900 - $883,5002 as outlined in item 7 of the Franchise Disclosure Document.
  • How many employees do I need to operate a Buena Onda?
    Typically, a Buena Onda taqueria has 5-8 employees working each shift.
  • Is Buena Onda easy to operate?
    The support provided allows individuals with no experience to own and operate a Buena Onda with ease.
  • What is the franchise fee?
    The franchise fee as outlined in the current Franchise Disclosure Document is $40,0002
  • What do I get with the franchise fee?
    The franchise fee provides you with a license to operate a Buena Onda, our assistance to help you open a location, and access to our recipes, products, technology, training systems, operational structure, marketing programs, and more.
  • How long does the franchise agreement last?
    The franchise agreement has an initial 10-year term. However, you have the option to renew your agreement after that term.
  • What are the royalty fees?
    Each Buena Onda contributes 6% in royalty fees and 1% toward national marketing based on net sales.
  • What type of training do you provide?
    We bring year-round operational consulting to ensure promotional campaigns, new product rollouts, and new operational procedures are effectively communicated to you and your team. Franchisee and management training is provided prior to your store opening and a specialist is sent to your location to assist with launching the business.
  • Do you help me find a location?
    We offer assistance through a systematic site selection and lease procurement process.
  • I’m ready to get started! What are the next steps?
    Submit your contact information and speak with a Buena Onda team member about the next steps. You will then schedule a call with a Franchise Executive to begin your evaluation of the Buena Onda franchise opportunity.

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